GlobalChain AgriTrace: Farm-to-Shelf Traceability for Food & Agriculture
A traceability-first logistics layer for importers and distributors moving food into the UAE and GCC.
See how a regional food importer can use GlobalChain to trace every shipment from origin to warehouse to retail shelf — with container tracking, QR transparency, and blockchain-anchored milestones.
Client snapshot
Vertical:
Chilled and frozen food imports into the UAE
Profile:
Medium-sized regional importer/distributor, moving containers of poultry and dairy from South Africa and Europe into Jebel Ali and onward to supermarkets and horeca clients.
Challenge:
They rely on a mix of WhatsApp, email, spreadsheets and freight forwarder portals; there is no single source of truth for shipment status, temperature excursions, or shelf-life risk.
The Problem
No unified traceability from origin → port → warehouse → retailer
Compliance risk with food safety authorities and diverse documentation requirements
Limited visibility into temperature control and dwell time at each node
Retailers increasingly asking for proof of origin, handling, and certifications
Internal teams wasting hours reconciling documents between forwarders, shipping lines, and warehouses
Our Solution – GlobalChain AgriTrace
GlobalChain AgriTrace provides a central shipment + product hub where each container, batch, and SKU is registered. It integrates with freight forwarders and shipping lines (API / flat-file ingest), IoT/container trackers (e.g. GPS, temperature), and warehouse systems and retail delivery confirmations.
A traceability timeline for each batch, viewable through an internal dashboard for operations teams
A QR code that can be placed on pallet labels, cartons, or retailer shelf tags
Optional blockchain anchoring for critical milestones: departure from origin, arrival at port, customs clearance, hand-off to warehouse and final delivery
GlobalChain is not replacing their existing ERP or freight portals on day one; instead, it orchestrates and normalizes the data into a coherent traceability record.
How GlobalChain Works
A seamless flow from data sources to actionable insights
Data Sources
- ▸IoT devices (GPS, temperature)
- ▸Freight forwarders
- ▸Shipping lines
- ▸Warehouse systems
- ▸Documents & certificates
GlobalChain
- ▸Data normalization
- ▸Event orchestration
- ▸Blockchain anchoring
- ▸Timeline generation
- ▸Risk scoring
Outputs
- ▸Internal dashboards
- ▸QR code transparency
- ▸Retailer portals
- ▸Audit-ready reports
- ▸Real-time alerts
End-to-End Traceability Journey
Track your products from farm to shelf with blockchain-anchored milestones
Farm / Processing Plant
Export Port
Vessel / Container
Jebel Ali
Warehouse
Retailer
Implementation Journey
A step-by-step journey from concept to implementation
Discovery & data mapping
Map existing systems: freight forwarder portals, warehouse WMS, spreadsheets, and documents. Identify the minimum set of events and attributes needed for a "good enough" traceability record.
GlobalChain onboarding
Create importer account and add core entities: suppliers, products, SKUs, lanes (e.g. SA → Jebel Ali), customers. Configure roles for operations, quality, and commercial teams.
IoT & event integration
Connect container trackers via API (e.g. GPS + temperature streams into GlobalChain). Define webhooks or integrations that push key events from logistics providers into GlobalChain (loaded, departed, arrived, cleared, delivered).
Document & certificate capture
Enable document upload + parsing for health certificates, halal, invoices, packing lists. Attach documents to shipments and batches so they automatically appear in the timeline.
QR & dashboard rollout
Generate QR codes for pallets / cartons linked to the GlobalChain traceability timeline. Provide simple dashboards to internal teams and, optionally, to retailers.
Pilot, refine, extend
Run a pilot on 1–2 product lines and lanes. Refine required events, alerts, anomalies (e.g. temperature excursion alerts).
Outcomes
Measurable results that transform business operations
Before GlobalChain
- ▸7+ disparate data sources for each shipment
- ▸No easy way to prove chain-of-custody or temperature compliance
- ▸Frequent disputes around delays, spoilage responsibility, and stock shortfalls
- ▸Retailers see the importer as a "black box"
After GlobalChain
- ▸One unified traceability hub for each shipment and batch
- ▸Faster responses to regulator or retailer queries (minutes instead of days)
- ▸Ability to identify where delays and losses are occurring in the lane
- ▸Stronger sales story to retailers: "Here's exactly how we handle your food."
Key Metrics
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